Users will soon have a fresh option that allows them to reduce the amount of AI-made videos appearing in their timelines. This step comes as the platform announced that it now features over 1 bn AI-generated clips.
Trial and Implementation
The new functionality is being tested over the next few weeks before a full-scale rollout. This advancement coincides with a rise in AI-generated material, driven by emerging AI video creators.
AI Content on Other Platforms
Recent reports that almost 10% of the quickest rising channels on a competing service exclusively feature content made by AI. A considerable share of this output is classified as low-quality AI content, a term for substandard, bulk-generated content that is frequently nonsensical or surreal.
Based on user feedback that numerous viewers like content produced via AI tools, from digital art to science explainers, and we want to offer the community the power to adjust the amount of that, depending on their own choices,” stated a spokesperson.
Scale of AI Content
TikTok shared that there are presently 1.3 billion videos on its network tagged as artificially created. Collectively, over 100 mn pieces of content are submitted to the service daily, making AI-generated material a minor percentage of its complete catalog.
User Control Features
Viewers will be able to reduce or increase the amount of artificial media they view by accessing the content preference setting in the platform and picking AI-made media. Further subjects that can already be controlled under the filter encompass current affairs, fashion, aesthetics, and dance.
Content Labeling and Policies
The platform’s guidelines mandate users to identify convincing artificially created content, and it prohibits dangerous deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is without a tag can be deleted under its community policies.
Additionally, the platform will from now on apply an AI-generated watermark to content produced via its own AI tools, or flagged by an industry-wide initiative for spotting artificial media. This action is designed to help prevent users from attempting to circumvent the labeling process.
Educational Initiatives
The platform is additionally launching a $2 million awareness program for professionals and organizations to develop educational content about responsible artificial intelligence. This initiative will support non-profit groups dedicated to educating computer science.
Moderation Strategy
TikTok has justified its content review process, during discussion over intentions to lay off numerous safety staff in Britain. It is planning to reduce a significant number of roles in its trust and safety team in the UK capital, with labor groups and online safety experts voicing alarm that staff are being displaced by machine-led review.
A company official stated that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most harmful content ahead of it has to be seen by people. TikTok stated a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to harmful content as rapidly, which is where a significant AI assistance is proving valuable work at speed.”
